Build a clean local presence that turns searches into inquiries.
TIER 1
GBP Rebuild and Stabilization
Engagement length
60 days
Investment
Month 1: $2,495
Month 2: $750
Purpose
Rebuild and stabilize the firm’s Google Business Profile to support consultation decisions.
Month 1. Rebuild
Full Google Business Profile audit
Primary and secondary category correction
Business description rewrite aligned to key practice areas
Services section rebuild tied to high-value case types
Q and A positioning
Review link creation
Staff review request script
Basic intake call tracking alignment if access is provided
Baseline visibility benchmark report
Month 2. Stabilization
1 Google post per week aligned to priority case types
Professional response to all new reviews within 24 to 48 hours
Review request process running. Your team sends the asks. We supply the scripts and workflow.
Photo refresh. 3 to 5 uploads
Visibility check report
Outcome positioning
A credible, authoritative local presence that reinforces trust before a prospect calls.
Not included
Citations
Website page builds
Paid ads
Funnels
Setup service only. No performance guarantees.
SIMPLY MEDIA NOW, LLC
Law Local Leads Division
SERVICE AGREEMENT
Article 1: Scope of Services
1.1 Service Tiers
Provider offers digital marketing services for law firms under the tiers described in Section 1.2. The specific deliverables for each tier are set forth in the Service Scope document referenced in Section 1.3.
| Tier | Setup Fee | Monthly Retainer | Day 30 Auto-Bill | Selected |
|---|---|---|---|---|
| Foundation — Get Found Locally | $2,495 | $750/month | $750 | |
| Growth — Build Trust and Scale | $3,495 | $1,250/month | $1,250 | |
| Domination — Own Your Market | $4,995 | $2,250/month | $2,250 |
1.2 Available Tiers
Provider offers the following service tiers. The fees associated with each tier are as follows: (a) Foundation: $2,495 setup fee / $750 per month; (b) Growth: $3,495 setup fee / $1,250 per month; (c) Domination: $4,995 setup fee / $2,250 per month.
1.3 Service Scope
The specific deliverables included in Client's selected tier are described in the Service Scope document for that tier, as published by Provider and made available to Client at or before checkout. Provider reserves the right to update the Service Scope document from time to time with reasonable prior notice to Client. Changes to deliverables do not affect the fees set forth in Section 1.2.
1.4 Selected Tier
The tier selected by Client at checkout is incorporated into this Agreement by reference. Provider's records from the checkout transaction shall serve as the definitive record of the tier selected, setup fee paid, and monthly retainer agreed upon.
1.5 Optional Website Add-On Services
Client may elect to add one of the following one-time website services at checkout. Website add-on services are one-time fees only. There is no monthly charge for any website add-on. Selection of a website add-on does not alter the setup fee or monthly retainer for the selected tier. Any specialized or additional work beyond the scope described below is available at additional cost.
Most clients discuss website needs on their audit call. If you are unsure, select 'No website add-on needed' and we will review your site during onboarding and advise you on next steps.
Please note: Your website is a critical part of your local search performance. A site that is technically sound, professionally presented, and built to convert visitors into consultations will significantly improve the results of everything we do. Common issues that limit results include outdated design, missing or weak service pages, poor mobile experience, slow load times, missing technical signals, unclear calls to action, and inconsistent branding. If your website has unresolved issues, our optimization work will be limited in what it can achieve. We will identify any concerns during onboarding and recommend the appropriate solution.
| Add-On | Price | Billing | What's Included | Selected |
|---|---|---|---|---|
| Website Optimization |
Starting at $500 |
One-time | Page speed and mobile audit, on-page SEO updates, meta titles and descriptions, intake form verification | |
| Service Page Build |
Starting at $1,000 |
One-time | Up to 3 practice area pages written, designed, and published on Client's existing site, optimized for local search, intake form integrated | |
| Website Build or Redesign |
Starting at $3,500 |
One-time | Up to 5 pages, mobile responsive, local SEO optimized, intake form and call tracking integrated, logo and branding included when needed | |
| No website add-on needed | — | — | — |
1.6 Paid Advertising Services
Paid search, paid social, and other advertising campaign management are not included in any service tier under this Agreement and are available as an optional add-on at any tier. Provider will not activate paid advertising campaigns until a minimum of sixty (60) days following the Go-Live Date, to allow sufficient time for site and profile optimization. Ad spend is always billed directly to Client by the applicable platform and is not included in Provider's management fees. If Client elects to add paid advertising services, those services will be governed by a separate written agreement and electronic acceptance page specifying scope, management fees, and ad spend responsibilities.
Article 2: Payment Terms
2.1 Setup Fee
The one-time setup fee for the selected tier is due and payable in full at checkout, prior to the commencement of any Services. Payment of the setup fee constitutes acceptance of this Agreement.
2.2 Monthly Retainer and Billing
The monthly retainer for the selected tier shall be automatically charged to the payment method on file on Day 30 following the date of initial checkout payment ("First Bill Date"), and monthly thereafter on the same calendar day. Client's payment at checkout authorizes Provider to store Client's payment method and initiate all future recurring charges automatically.
2.3 Go-Live Date
For purposes of this Agreement, "Go-Live Date" means the earliest occurrence of: (a) landing page launch; (b) Google Business Profile optimization completion; (c) call tracking activation; or (d) thirty (30) days after onboarding materials are requested from Client.
2.4 Optimization Period
The first sixty (60) days following the Go-Live Date constitute the "Optimization Period," during which Provider will configure, test, and refine the deliverables.
2.5 Payment Method and Authorization
All fees shall be paid by automatic charge through Stripe to the payment method provided at checkout. Client expressly authorizes Provider to charge the setup fee at checkout, all monthly retainers beginning on the First Bill Date, and any other amounts due under this Agreement to the payment method on file.
2.6 Rate Lock
Provider will provide Client with at least sixty (60) days' prior written notice before implementing any increase to the monthly retainer for Client's selected tier, provided that Client remains in good standing and the scope of Services is not materially expanded. No rate increase shall take effect until the notice period has elapsed.
2.7 Cancellation
Client may cancel at any time by submitting a written cancellation request via email to Provider. No advance notice period is required. If Provider receives Client's cancellation request before the next scheduled billing date, that billing will not be charged and Services will conclude at the end of the current paid period. Cancellation requests received on or after a billing date will take effect at the end of that newly billed period. Cancellation does not entitle Client to a refund of any setup fees or retainers already paid.
2.8 Invoices, Collections and Late Payment
All fees are collected automatically via the payment method on file through Stripe on the scheduled billing date. If a charge is declined or fails for any reason, Provider will notify Client and Client must update the payment method within five (5) business days. Any amount not collected within ten (10) days of the scheduled billing date shall accrue a late fee of one and one-half percent (1.5%) per month, or the maximum amount permitted by law, whichever is less. Provider may suspend Services for any account more than fifteen (15) days past due, without prejudice to any other remedies available to Provider.
2.9 Collection Costs
Client shall be responsible for all reasonable costs of collection, including attorneys' fees, court costs, arbitration fees, collection agency fees, and other expenses incurred by Provider in recovering amounts due under this Agreement.
Article 3: Ownership and Intellectual Property
3.1 Deliverable Ownership
Upon receipt of full payment for the applicable Services, Client shall own the final, client-facing deliverables created specifically for Client, including landing page copy, published content, and finalized creative assets.
3.2 Portfolio Rights
Provider retains the right to display non-confidential deliverables and results in its portfolio, case studies, and marketing materials.
3.3 Client Materials
Client represents and warrants that any materials, content, logos, photographs, or information provided to Provider do not infringe upon the rights of any third party. Client shall indemnify and hold Provider harmless from any claim arising out of Provider's use of materials supplied by Client.
3.4 Call Tracking Assets
Any call tracking numbers, tracking technology, reporting systems, or related infrastructure provided by Provider remain the sole property of Provider and may be discontinued, reassigned, or removed upon termination of Services.
3.5 Provider Methodologies
Provider retains exclusive ownership of all proprietary systems, templates, workflows, automation frameworks, processes, reporting methodologies, standard operating procedures, strategies, and internal business methods used in providing Services.
Article 4: No Results Guarantee; Limitation of Liability
4.1 No Results Guarantee
Provider does not guarantee any specific rankings, traffic volume, call volume, lead quantity, lead quality, case acquisitions, or revenue outcomes. Search engine and platform algorithms, competitor activity, market conditions, and Client's own intake and conversion practices materially affect outcomes and are outside Provider's control.
4.2 Limitation of Liability
To the fullest extent permitted by law, Provider's total cumulative liability arising out of or relating to this Agreement shall not exceed the total amount paid by Client to Provider during the three (3) months immediately preceding the event giving rise to the claim.
In no event shall Provider be liable for any indirect, incidental, consequential, special, exemplary, or punitive damages, including but not limited to lost profits, lost revenue, lost business opportunities, loss of data, loss of goodwill, or business interruption, regardless of the legal theory asserted.
4.3 Third-Party Platforms
Provider is not responsible for actions, suspensions, penalties, ranking changes, verification delays, account restrictions, profile removals, policy changes, algorithm updates, outages, or other actions taken by Google, GoHighLevel, Stripe, or any other third-party platform or service provider.
4.4 Marketing Projections and Estimates
Marketing projections, forecasts, or estimates provided during the sales process are good-faith estimates based on industry averages and general market data and are not contractual guarantees. Client acknowledges that lead generation results depend on market conditions, competition, budget allocation, intake responsiveness, attorney follow-up, and other factors outside Provider's control. Notwithstanding any other provision of this Agreement, Provider's liability with respect to any service period in question shall in no event exceed the monthly retainer paid by Client for that specific service period.
Article 5: Client Responsibilities
5.1 Onboarding
Client shall complete Provider's onboarding questionnaire and provide all reasonably requested information, brand assets, and approvals within ten (10) business days of the request.
5.2 Credentials
Client shall provide and maintain administrative-level access to Client's Google Business Profile, website hosting, domain registrar, analytics, CRM, and any other systems reasonably necessary for Provider to perform the Services.
5.3 Response Time
Client shall respond to Provider's requests for approvals, content, or information within three (3) business days. Repeated failure to respond may delay deliverables and Provider shall not be responsible for delays caused thereby.
5.4 Intake and Follow-Up
Client is solely responsible for answering, qualifying, and following up with all leads, calls, and inquiries generated by the Services.
5.5 Accurate Information
Client shall ensure that all information provided to Provider, including practice areas, jurisdictions, attorney credentials, and contact information, is accurate and kept current.
5.6 Attorney Advertising Compliance
Client acknowledges and agrees that Client is solely responsible for compliance with all applicable attorney advertising rules, state bar regulations, professional responsibility requirements, ethics opinions, and legal marketing restrictions applicable to Client's jurisdiction(s) of practice. Provider makes no representation regarding compliance with any legal ethics or attorney advertising requirements.
5.7 Required Access
Client shall maintain Provider's access to all systems reasonably required to deliver Services. If Client revokes or restricts such access, Provider's obligations shall be suspended until access is restored, and Client's payment obligations shall continue.
5.8 Client Delays
Delays caused by Client's failure to provide information, approvals, credentials, content, or other required cooperation shall not excuse or delay Client's payment obligations under this Agreement.
Article 6: General Provisions
6.1 Entire Agreement
This Agreement constitutes the entire understanding between the parties and supersedes all prior agreements, representations, and understandings, whether written or oral, with respect to its subject matter.
6.2 Governing Law
This Agreement shall be governed by and construed in accordance with the laws of the State of California, without regard to its conflict of law principles. The parties consent to the exclusive jurisdiction of the state and federal courts located in California for any dispute arising under this Agreement.
6.3 No Joint Venture
Nothing in this Agreement shall be construed as creating a partnership, joint venture, agency, or employment relationship between the parties.
6.4 Indemnification
Each party shall indemnify, defend, and hold the other harmless from and against any third-party claims arising out of the indemnifying party's gross negligence, willful misconduct, or breach of this Agreement.
6.5 Independent Parties
The parties are independent contractors. Provider is not an agent, employee, partner, or fiduciary of Client, and neither party has authority to bind the other except as expressly set forth in this Agreement.
6.6 Expense Recovery
In any action to enforce this Agreement, the prevailing party shall be entitled to recover its reasonable attorneys' fees and costs.
6.7 Severability
If any provision of this Agreement is held to be unenforceable, the remaining provisions shall remain in full force and effect, and the unenforceable provision shall be modified to the minimum extent necessary to make it enforceable.
6.8 Additional Services
Provider shall have no obligation to perform any services beyond those expressly described in the selected tier without a separate written authorization signed by both parties specifying the additional scope and fees.
6.9 Notices
All notices under this Agreement shall be in writing and delivered by email, with delivery deemed effective upon confirmed transmission.
6.10 Force Majeure
Neither party shall be liable for any delay or failure to perform its obligations under this Agreement (other than payment obligations) to the extent caused by events beyond its reasonable control, including but not limited to acts of God, natural disasters, pandemics, war, terrorism, governmental action, labor disputes, internet or utility outages, or third-party platform failures. The affected party shall promptly notify the other and use commercially reasonable efforts to resume performance. If a force majeure event continues for more than thirty (30) consecutive days, either party may terminate this Agreement upon written notice without further liability, except for amounts accrued prior to termination.
Article 7: Term and Termination
7.1 Term
This Agreement commences on the date of Client's initial payment at checkout and continues on a month-to-month basis until terminated as provided herein.
7.2 Termination by Client or Provider
Following the Optimization Period, Client may terminate this Agreement at any time by submitting a written cancellation request via email to Provider, subject to the billing cutoff rules set forth in Section 2.7. Provider may terminate this Agreement for convenience upon thirty (30) days' prior written notice to Client. Client remains responsible for all fees accrued through the end of the current paid period.
7.3 Provider Termination Rights
Provider may terminate this Agreement immediately upon written notice if Client: (a) fails to make required payments; (b) engages in unlawful conduct; (c) requests activities that violate platform policies or applicable laws; (d) materially breaches this Agreement; or (e) harasses, threatens, or abuses Provider personnel.
